Promoting social goals through economisation? Social investment and the counterintuitive case of homelessness

Within the welfare state literature, critics of social investment have argued that its economic logic replaces ‘social’ considerations (for example, focused on rights/needs) and that this could reinforce the marginalisation of vulnerable populations, as they are unattractive ‘human capital’. Against this background, this article focuses on the counterintuitive case of the social investment approach to homelessness promoted by the European Commission. Through the comparison with previous EU initiatives in the homelessness field, the analysis reveals that while social investment partially replaces values-based logics with the economic rationale, it involves the same ‘solutions’ as values-oriented approaches, that is, preventing/combating homelessness can be justified interchangeably following an ‘economic’ or a ‘social’ logic. To explain this paradoxical result, the article draws from the political economy literature, which shows how disadvantage can be transformed into an investment object. Overall, this study suggests understanding social investment as a paradigm that attempts to promote the ‘social’ through its economisation.