维基百科页面浏览量反映了网络搜索趋势

Mitsuo Yoshida, Yuki Arase, Takaaki Tsunoda, Mikio Yamamoto
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引用次数: 25

摘要

网络搜索关键词的频率通常反映了公众对某一特定主题的兴趣程度。因此,搜索日志是进行趋势分析的有用资源。但是,对搜索日志的访问通常仅限于搜索引擎提供商。在本文中,我们研究了是否可以从不同的资源(如维基百科的开放数据页面浏览量)来估计搜索频率。我们发现经常被搜索的关键词与维基百科页面浏览量有着非常高的相关性。这表明维基百科页面浏览量可以成为确定全球流行网络搜索趋势的有效工具。
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Wikipedia Page View Reflects Web Search Trend
The frequency of a web search keyword generally reflects the degree of public interest in a particular subject matter. Search logs are therefore useful resources for trend analysis. However, access to search logs is typically restricted to search engine providers. In this paper, we investigate whether search frequency can be estimated from a different resource such as Wikipedia page views of open data. We found frequently searched keywords to have remarkably high correlations with Wikipedia page views. This suggests that Wikipedia page views can be an effective tool for determining popular global web search trends.
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