{"title":"民族中心主义等因素对中国汽车购买意愿的影响","authors":"Ricky Humisar, U. Suhud, Unggul Purwohedi","doi":"10.29244/JCS.6.1.62-76","DOIUrl":null,"url":null,"abstract":"This study aims to determine the effect of ethnocentrism, animosity, product country image, and brand image on the willingness to buy Chinese car products. Data were collected from Chinese car users and potential car buyers. The purposive sampling technique was chosen in this study, which resulted in 300 respondents for analysis. Data were analysed using exploratory factor analysis and structural equation modelling. The results showed that ethnocentrism had a significant positive effect on animosity and had a significant negative effect on brand image, animosity had a significant negative effect on willingness to buy, the brand image had a positive and significant effect on willingness to buy, and product country image had a significant positive effect on brand image. Meanwhile, ethnocentrism and product country image do not affect willingness to buy. This study helps to improve our understanding of consumer behaviour regarding the purchase of foreign products.","PeriodicalId":46074,"journal":{"name":"Journal of Computer Security","volume":null,"pages":null},"PeriodicalIF":0.9000,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars\",\"authors\":\"Ricky Humisar, U. Suhud, Unggul Purwohedi\",\"doi\":\"10.29244/JCS.6.1.62-76\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to determine the effect of ethnocentrism, animosity, product country image, and brand image on the willingness to buy Chinese car products. Data were collected from Chinese car users and potential car buyers. The purposive sampling technique was chosen in this study, which resulted in 300 respondents for analysis. Data were analysed using exploratory factor analysis and structural equation modelling. The results showed that ethnocentrism had a significant positive effect on animosity and had a significant negative effect on brand image, animosity had a significant negative effect on willingness to buy, the brand image had a positive and significant effect on willingness to buy, and product country image had a significant positive effect on brand image. Meanwhile, ethnocentrism and product country image do not affect willingness to buy. This study helps to improve our understanding of consumer behaviour regarding the purchase of foreign products.\",\"PeriodicalId\":46074,\"journal\":{\"name\":\"Journal of Computer Security\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.9000,\"publicationDate\":\"2021-02-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Computer Security\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.29244/JCS.6.1.62-76\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"COMPUTER SCIENCE, INFORMATION SYSTEMS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Computer Security","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29244/JCS.6.1.62-76","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMPUTER SCIENCE, INFORMATION SYSTEMS","Score":null,"Total":0}
Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars
This study aims to determine the effect of ethnocentrism, animosity, product country image, and brand image on the willingness to buy Chinese car products. Data were collected from Chinese car users and potential car buyers. The purposive sampling technique was chosen in this study, which resulted in 300 respondents for analysis. Data were analysed using exploratory factor analysis and structural equation modelling. The results showed that ethnocentrism had a significant positive effect on animosity and had a significant negative effect on brand image, animosity had a significant negative effect on willingness to buy, the brand image had a positive and significant effect on willingness to buy, and product country image had a significant positive effect on brand image. Meanwhile, ethnocentrism and product country image do not affect willingness to buy. This study helps to improve our understanding of consumer behaviour regarding the purchase of foreign products.
期刊介绍：
The Journal of Computer Security presents research and development results of lasting significance in the theory, design, implementation, analysis, and application of secure computer systems and networks. It will also provide a forum for ideas about the meaning and implications of security and privacy, particularly those with important consequences for the technical community. The Journal provides an opportunity to publish articles of greater depth and length than is possible in the proceedings of various existing conferences, while addressing an audience of researchers in computer security who can be assumed to have a more specialized background than the readership of other archival publications.
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