卡拉干达地区旅游业发展的社会经济评价

Sayan Sauletuly Zhekenov, S. A. Talzhanov
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引用次数: 0

摘要

今天,在共和国和地区一级正在进行大量工作,以吸引外国游客到哈萨克斯坦。在卡拉干达地区,开展了形象政策和推广该地区旅游成果的活动。提高旅游业发展战略管理的问题要求对具有主题相关性的研究增加兴趣。特别是没有充分解决战略制定问题,没有制定旅游发展战略有效性的标准和指标,没有考虑衡量和区分外部因素和内部因素对所采用战略实施的影响的问题,没有有效的实施所采用战略的机制。本文描述了卡拉干达地区旅游发展的过程。
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Social and economic assessment of the development of tourism sphere in the Karaganda region
Today, a lot of work is being done at the republican and regional levels to attract foreign tourists to Kazakhstan. In the Karaganda region, the activities in the sphere of image policy and popularization of tourist achievements of the region are implemented. The problem of improving the strategic management of the development of the tourism industry requires increase of interest to the research characterizing the relevance of the topic. Particularly, the problem of strategy formulation has not been fully solved, standards and indicators of the effectiveness of the tourism development strategy have not been formulated, the problem of measuring and differentiating the influence of external and internal factors on the implementation of the adopted strategy has not been considered, and there is no effective mechanism for implementing the adopted strategy. This article describes the process of tourism development in the Karaganda region.
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