A Study on Personal Color Recognition and Makeup Behavior of Female College Students Majoring in Beauty

The purpose of this study was to conduct an empirical study on how female college students majoring in beauty perceive personal color and how makeup behavior differs accordingly. As a result of the study, it was found that personal color recognition had a statistically significant positive (+) effect on preference perception and direct recognition on aesthetics and synchrony. In addition, external advice and direct recognition had a statistically significant positive (+) effect on the epidemic, external advice and preference perception had a statistically significant positive (+) effect on interest, and direct advice, external advice, and preference recognition had a statistically significant positive (+) effect on civility. Therefore, the higher the preference perception and direct recognition for each subfactor of personal color recognition, the higher the aesthetics and sympathy during makeup behavior, the higher the external advice and direct recognition, the higher the prevalence during makeup behavior, and the higher the external advice and preference recognition, the higher the interest during makeup behavior. And it was found that the higher the direct awareness, external advice and preference awareness, the higher the interest during makeup behavior. This study was conducted on female college students majoring in cosmetology at a specific university, so it cannot be generalized, but it is significant that a study was conducted to clarify the correlation between the perception of personal color and makeup behavior, which increases the value by branding one's individuality.