中等山地旅游目的地的协同战略与旅游竞争力:埃斯特雷拉山自然公园旅游主体定位研究

IF 0.7 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM European Journal of Tourism Hospitality and Recreation Pub Date : 2021-12-01 DOI:10.2478/ejthr-2021-0012
G. Fernandes, A. Daniel, Hélder Almeida
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引用次数: 2

摘要

旅游业由于其特殊性,是经济活动的一个领域,合作战略最有助于提高生产力和竞争力。对客户兴趣和需求的即时响应的需求使公司变得更加积极主动,这反过来又导致了对外部协作的追求,以开发业务网络,从而增加业务活力和合作伙伴的操作灵活性。鼓励合作在于全球化带来的压力和在信息和通信技术发展的支持下增强的竞争力。在旅游领域,促进战略和组织协调的合作对于目的地的资格和可持续性、促进新市场和促进公司之间更大活力的协同作用具有决定性作用。Serra da Estrela是一个中等规模的山地目的地,被联合国教科文组织列为世界地质公园,在这里,合作关系的发展被视为商业资源,扩大旅游产品的供应,以及竞争优势的来源。
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Collaborative Strategies and Tourist Competitiveness in Medium Mountain Destinations: Study on the Positioning of Tourist Actors in the Natural Park of Serra da Estrela
Abstract The tourism sector, due to its specificities, is one area of economic activity where collaborative strategies can most contribute to increasing productivity and competitiveness. The need for immediate responses to customer interests and requirements has led companies to become more proactive, which in turn leads to the pursuit of external collaboration to develop business networks that increase business dynamism and the operational flexibility of partners. Encouraging collaboration lies in the pressures brought on by globalization and increased competitiveness, supported by the development of information and communications technologies. Collaboration promoting strategic and organizational alignments in the field of tourism is revealed to be decisive for the qualification and sustainability of destinations, promoting new markets, and facilitating synergies of larger dynamism between companies. Serra da Estrela corresponds to a medium mountain destination, classified as a UNESCO World Geopark, where the development of collaborative relationships is valued as a resource for businesses and as expanding the offer of tourist products, as well as a source of competitive advantage.
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European Journal of Tourism Hospitality and Recreation
European Journal of Tourism Hospitality and Recreation HOSPITALITY, LEISURE, SPORT & TOURISM-
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