拉脱维亚消费者应对新冠肺炎危机回顾

Dina Bite, Zenija Kruzmetra
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引用次数: 2

摘要

2020年3月13日,拉脱维亚政府制定的新冠肺炎疫情防控规定生效,门店经营和消费者行为发生重大变化。在紧急情况开始时,拉脱维亚与世界许多地区一样,经历了不协调的集体行为,这可能导致粮食供应链发生重大变化。因此,国家研究计划项目“走向大流行后的复苏:保持拉脱维亚增长潜力和提高竞争力的经济、政治和法律框架”(Recovery - lv)(2020)的研究方向之一是了解Covid-19危机限制如何改变买家购买和消费食品的习惯。文章对项目内进行的内容分析、半结构化访谈和调查等研究成果进行了总结和分析。一项对调查结果的分析显示,受危机影响,消费者不太可能去直销店,更经常在家做饭,并更多地选择本地采购的食物。得出的结论是,2020年消费者对购买食品的激动是短暂的,后来又回到了人口中各种社会人口群体习惯的通常限制。
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Review on the Consumers’ Response to the Covid-19 Crisis in Latvia
The regulations for restricting the Covid-19 virus set by the Latvian government, which entered into force on March 13, 2020, caused significant changes in the operation of outlets and consumer behavior. At the onset of the emergency, Latvia, like many parts of the world, experienced uncoordinated collective behavior that could potentially lead to significant changes in food supply chains. Therefore, one of the research directions of The National Research Program project “Towards the Post-pandemic Recovery: Economic, Political and Legal Framework for the Preservation of Latvia's Growth Potential and Increasing Competitiveness” (recovery-LV) (2020) was to find out how the Covid-19 crisis Restrictions have changed buyers' habits towards buying and consuming food. The article summarizes and analyses the research results of the content analysis, semi-structured interviews and survey conducted within the project. An analysis of the results shows that, as a result of the crisis, consumers are less likely to visit outlets, cook more often at home and choose more locally sourced food. It was concluded that the consumer agitation regarding the purchase of food products in 2020 was short-lived, which later returned to the usual limits of the habits of various socio-demographic groups of the population.
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