The Intervening Role of Communication Satisfaction and Trust in Leader on the relationship between Leadership Communication and Employee Turnover Intention in Sichuan, China

In 2016, the Society for Human Resource Management reported that 46 percent of HR managers cited employee turnover as their top concern. The cost of replacing staff will be more than 200% of the annual salary. This phenomenon is particularly evident in micro-enterprises. Previous studies have reported job satisfaction, work-life balance, organizational fairness, job stress, organizational culture, salary, and the relationship between factors such as the organization's willingness to leave the company. However, there is a lack of research on the influence of leadership communication on turnover intention in previous studies. This research aims to examine the relationship between leadership communication and turnover intention in micro-enterprise in Sichuan province, China. Partial least squares structural equation model (PLS-SEM) is used to test the relationship between them, and leaders' trust and communication satisfaction were included to explain. This study will provide theoretical and evidence support for micro-enterprise owners, reduce their operating costs, and improve their performance. In addition, this study has contributed to developing the leader-member exchange theory and interpersonal communication theory.