多准则细分市场评价DEMATEL方法的扩展

IF 2.8 4区 生物学 3 Biotech Pub Date : 2022-09-01 DOI:10.46632/daai/2/3/1
S. Raju, M. Ramachandran, C. Raja, Malarvizhi Mani
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引用次数: 1

摘要

在评估不同的细分市场时,细分市场规模和增长细分市场结构魅力和公司目标和资源是公司应该考虑的三个因素。人口统计学、心理学、行为学和地理学被认为是市场细分的四种主要类型。然而,你可以使用许多策略。在四个主要类别中有许多不同之处。这里有几种方法可以做到。比如结帐。决策测试与评价实验室(DEMATEL)被认为是识别复杂系统因果链成分的有效方法。对各因素之间的相互关系进行评价,并通过可视化布局模型识别出重要的因素。本文采用DEMATEL方法进行排名,DEMATEL方法是最理想的短程评价参数,在细分因素、竞争因素、技术因素、社会政治因素、金融和经济因素中使用注意力缺陷,从结果中可以看出,竞争因素排名第一,而金融和经济因素排名最低
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Extension of the DEMATEL Method for Multi-Criteria Market Segment Evaluation
When evaluating different market segments Segment size and growth segment structure Charisma and company objectives and resources are the three Factors Company should consider. Demographics, psychology, behavior, and geography are considered to be the four main types of market segmentation. However there are many strategies that you can use. In four main categories there are many differences. Here are several methods that can be done. Like check out. The decision-making test and evaluation laboratory (DEMATEL) is considered to be an effective method for identifying the cause-effect chain components of a complex system. It deals with the evaluation of interrelated Relationships between factors and by visual layout model Identify the important ones. In this paper we used DEMATEL for ranking the DEMATEL method is the most ideal solution Short-distance Evaluation Parameters in Segment factors, Competition, Technological factors, Socio-political factors, Financial and economic factors Use Attention deficit from the result it is seen that Competition is got the first rank whereas is the Financial and economic factors is having the Lowest rank
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来源期刊
3 Biotech
3 Biotech BIOTECHNOLOGY & APPLIED MICROBIOLOGY-
自引率
0.00%
发文量
314
期刊介绍: 3 Biotech publishes the results of the latest research related to the study and application of biotechnology to: - Medicine and Biomedical Sciences - Agriculture - The Environment The focus on these three technology sectors recognizes that complete Biotechnology applications often require a combination of techniques. 3 Biotech not only presents the latest developments in biotechnology but also addresses the problems and benefits of integrating a variety of techniques for a particular application. 3 Biotech will appeal to scientists and engineers in both academia and industry focused on the safe and efficient application of Biotechnology to Medicine, Agriculture and the Environment.
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