THE APPLICATION OF PROJECT MANAGEMENT IN THE CONDITIONS OF THE DIGITAL ECONOMY

Purpose. The aim of the article is to study the concept of “project management”, its main tasks, principles, criteria regarding the relationship between production results and project activities in business. Methodology of research. General scientific and special methods were used in the process of research, in particular: the analytical method was used when reviewing literary sources; the classification method made it possible to differentiate the main components of project management; the method of description is to give them a detailed description; the monographic method was used in the study of literary sources on detailing the elements of project management; the system-analytical method was applied in the processing of the received information. Findings. The theoretical, organizational and practical foundations of project management development in companies are considered. It has been established that today modernization and revision of a number of issues regarding the effectiveness of the production management system in companies is taking place in connection with the active transition to global criteria for the effectiveness of production management and the exit from the crisis. The process of project development and project implementation was substantiated through the implementation of the necessary procedures, which made it possible to offer the author’s vision of the project implementation process. The strategies that can be used in the management of changes in the project are summarized. Originality. The substantiation of traditional and project approaches to company management was further developed. The advantages of the company from the use of project management are determined. Processes of implementation of procedures in project management are substantiated and proposed. Practical value. The submitted proposals of the authors regarding the directions of development of project management can be used by companies to improve the efficiency of their activities. Keywords: project management, company, efficiency, procedures, business process.