MILLENNIALS IN THE CREATION OF SOCIAL VALUE OF THE ENTERPRISE

The article emphasizes the creative activity that underlies the concept of "social value", which forms in the course of solving actual social problems. Social responsibility is mainly determined by reducing the negative impact of business on the basis of support and development of innovative projects. An analytical comparison of the categories of "social value" and "social responsibility" with the Sustainable Development Goals revealed a greater correspondence of the concept of "social value" to the sustainable development strategy. A statistical study of data from European countries allowed to draw a conclusion about the increase in social value in consumption, recycling of production resources, the use of renewable energy sources, and the growth of preferences for the development of own business. Based on the conducted research, the article highlights the exceptional role of millennials in updating the issues of social focus of business.