Algorithms of Behavior and Behavior of Algorithms: A Conversation between Ashish Jha and Patrick Whitney

Many pressing challenges affecting the health of the public are characterized by a misfit between algorithmic and behavioral systems. Algorithmic systems are highly predictable as they rely on current information and deep knowledge. Behavioral systems are highly unpredictable as they are influenced by emotion, culture, and context. Overcoming complex public health challenges demands integrating knowledge from disciplines that evolved to work within and across these systems. We begin this article by elaborating on the characteristics of each one of these systems. We present curated excerpts from a conversation between Ashish Jha and Patrick Whitney, exploring how public health and design could complement each other in situations where algorithmic and behavioral challenges interact and influence one another. We discuss pathways to advance contributions at the intersection of both fields and conclude with an example of how we are pushing this agenda forward.