影片发行效率

Yoong-Hon Lee
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引用次数: 0

摘要

电影行业确实是一个风险较大的行业。预测成功的困难和庞大的制作预算导致了惊人的失败,在某些情况下甚至破产。尽管这个行业的本质是不利的,但也有赢家不仅能够找到成功,而且能够坚持下去。我使用数据包络分析和风险分析的财务相关技术,比较了一组主要电影发行商/工作室的表现。我发现有一家工作室,如迪斯尼,一直在有效的边界上运作,在风险和回报分析方面表现最好。它的策略很独特,专注于更少的电影,但每部电影的预算更高。它还限制了电影的类型,PG级和PG-13级的冒险电影占很大比重,几乎所有这些电影都是系列电影的一部分。
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Efficiency in Film Distribution
Abstract The motion picture industry is indeed a risky sector. The difficulties in predicting success and the sheer amount of production budgets have led to spectacular failures and in some cases even bankruptcies as well. Despite the adverse nature of the industry, there are winners who not only are able to find success but are also capable of doing it consistently. Using data envelopment analysis and finance-related techniques on risk analysis, I compare the performances among a group of major film distributors/studios. I find that one studio, i.e. Disney, consistently operates on the efficient frontier and performed best when it comes to the risk and return analysis. Its strategies are distinct in that it focuses on fewer movies but bigger budgets per movie. It also restricts the genre of movies, with a significant weightage on PG- and PG-13 rated adventure films, with almost all of them, part of serialised franchises.
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来源期刊
CiteScore
2.60
自引率
8.30%
发文量
9
期刊介绍: International Journal of the Economics of Business presents original, peer reviewed research in economics that is clearly applicable to business or related public policy problems or issues. The term "business" is used in its widest sense to encompass both public and private sector—governmental, private non-profit and cooperative organizations, as well as profit-seeking enterprises. International Journal of the Economics of Business carries papers relating to three main spheres: The organization—to analyse and aid decision making and the internal organization of the business; The industry—to analyse how businesses interact and evolve within and across industries.
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