A Hybrid Integration of PLS-SEM, AHP, and FAHP Methods to Evaluate the Factors That Influence the Use of an LMS

The development of learning management systems (LMS) has an integral role to the promotion of new alternatives in relation to improve teaching and learning for universities. This study proposes the determination of the constructs that influence learning management systems adoption and use. The conceptual framework has been developed on the basis of the expansion of Technology Acceptance Model 3 (TAM3) including the constructs Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Subjective Norm (SN), Behavioral Intention (BI), Use Behavior (UB). The paper deals with the integration of the three approaches Partial Least Square-Structural Equation Model (PLS-SEM), Analytic Hierarchic Process (AHP) and Fuzzy Analytic Hierarchy Process (FAHP). PLS-SEM have determined the reliability, the validity of the constructs, and tested the model’s hypotheses. These results have been integrated into the AHP and FAHP methods, to evaluate the importance of the constructs. These results will be especially useful to enhance the higher education policies.