How Does Entrepreneurial Role Model Connect to Entrepreneurial Perceptions: The Moderating Role of Psychological Distance

Abstract The influence of entrepreneurial role models on individuals could be regarded as a social learning process. However, we still lack an in-depth understanding of under what conditions the impacts of entrepreneurial role models are stronger or weaker. This paper draws on social learning theory and construal level theory to explore how entrepreneurial role models relate to individuals’ entrepreneurial perceptions under different psychological distance dimensions. A representative sample of 322 final-year students from nine universities in China was analyzed. The results demonstrated that entrepreneurial role model was positively associated with feasibility and desirability perceptions. Further, we found that the spatial distance and social distance as boundary conditions, respectively, moderated the main effects. This study extends prior research on the functions of entrepreneurial role model by providing a psychological distance perspective.