Touring the Regions: (Dis)uniting the Kingdom on Holiday

This article is concerned with social constructions of identity as they are manifest in the charter tourism resorts of Magaluf and Palmanova on the Mediterranean island of Mallorca. Based on ethnographic fieldwork involving periods of participant observation, the article highlights the ways in which mediators of tourists’ experiences feed into and off ideas of national identity and how these are practiced, consumed, and performed as an effervescent Britishness. At the same time, the article explores the ways in which this Britishness is informed by regional identities and differences linked to senses of self. The article highlights issues relating to social cohesion at a broad level in society, which has implications for inclusivity at a time when, post-Brexit referendum, these issues appear ever more urgent.