Cluster Integration Path Analysis to Model PT Pelindo II's Market Mapping

This research aims to estimate the path analysis function of cluster integration to model the market mapping of PT Pelindo II. The population of this research is all companies or communities that cooperate with PT Pelindo II. The sample in this study is part of the community companies that cooperate with PT Pelindo II. This study also uses a survey method with a questionnaire. The sampling method used is purposive sampling. After getting data from the questionnaire, the next step is to perform cluster analysis. After performing cluster analysis, modeling is carried out using Path analysis. Path analysis in Cluster 1 and Cluster 1 shows that from nine direct effect tests, it was found that 2 effects gave significant results and the rest did not give significant effects. The significant effect is the influence of Customer Engagement (X3) on Company Potential (Y1). The coefficient of determination for the total path analysis in Cluster 1 is 0.8235 or 82.35%, while in Cluster 2 it is 0.7421 or 74.21%. Novelty in this research is Cluster integration modeling with Path. This study develops Cluster and Path analysis, where many previous studies only use Cluster analysis or Path analysis but are not integrated.