AN EXPLORATION INTO THE WOODEN FURNITURE INDUSTRY THROUGH THE THEORETICAL LENS OF PORTER’S CLUSTER- A CASE STUDY OF KHAIRPUR MIRS

Furniture industry of Pakistan is considered as one of the high potential yet neglected clusters. This industry is famous for its elaborate wooden carvings on the blocks of Sheeshum and Rosemary. The leading furniture making areas of Pakistan are Chiniot, Gujrat, Peshawar, Lahore and Karachi. However, Pakistan’s share in the international wooden furniture market is insignificant, despite the fact that the country has a history of craftsmanship and innovation in the field of wooden furniture. Especially Sindh region which specializes in wood furniture making have not been explored for its potential in increasing the furniture export. Further, there is a dearth of literature pertaining to their geographical clustering as well as the causes of the underdevelopment of interior Sindh’s wooden furniture industry. In response to this gap, this case study research a) conducts geographical mapping of Khairpur Mirs wooden furniture industry through GIS, and b) constructs a SWOT Matrix in light of Porter’s Cluster Theory on the basis of thematic analysis. The findings highlight that the location of the business units is at Station Road from Khaki Shah pull to Nimm More (approximately 1 km area) with around 150 to 200 furniture houses/ manufacturers. This research identifies the causes of underdevelopment of wooden furniture cluster in Khairpur on the basis of which participant driven solutions are proposed. Finally, this research presents policy recommendations to improve this small scale industry’s potential for socio economic growth.