MIR采访了消费者洞察cpw -谷物合作伙伴全球总监Jeffrey S. Cooper

GfK Marketing Intelligence Review Pub Date : 2012-05-01 DOI:10.2478/GFKMIR-2014-0042

A. Jolibert

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引用次数: 0

摘要

谷物行业的特点是激烈的竞争和重塑自身的压力，以满足不断变化的消费者生活方式和零售环境。全球最大的谷物生产商之一CPW的消费者洞察部主任Jeff Cooper就如何在困难的市场环境下保持业务增长提供了一些有趣的信息

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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MIR talks to Jeffrey S. Cooper, Director of Consumer Insights CPW-Cereal Partners Worldwide

Abstract The cereal industry is characterized by heavy competition and a pressure to reinvent itself to meet changing consumer lifestyles and retail environments. Jeff Cooper, Director of Consumer Insights of CPW, one of the world’s biggest players in cereals, offers some interesting information on how to keep this business growing in a difficult market environment

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GfK Marketing Intelligence Review

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审稿时长

18 weeks