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引用次数: 0
摘要
罗杰·a·贝利(Roger A. Bailey)是俄亥俄州立大学市场营销学临床助理教授和全日制MBA项目主任。Roger D. Blackwell,博士,从俄亥俄州立大学退休。在这篇文章中,他们讨论了行为经济学以及如何将其应用于公司董事会面临的共同挑战。
Employee (Mis)Behavior: What Directors Need to Know About Behavioral Economics
Roger A. Bailey is clinical assistant professor of marketing and director of the full-time MBA program at The Ohio State University. Roger D. Blackwell, Ph.D., is retired from The Ohio State. In this article, they discuss behavioral economics and how it applies to common challenges facing corporate boards.