Regions Approaching Industry 4.0 Era (Case Study – Languages in Mass Media)

In the period of active globalization processes, which cover the sphere of mass media, the development of regional languages from the point of view of sociolinguistics has become a particularly topical issue. The object of linguists' research is the functional potential of regional languages, the ways of their preserving and promoting, as well as the ways of language policies of multinational states. The article deals with the issue of regional languages functioning in the field of mass media. The aim of the research is analysis of the quantitative parameters of regional languages, which will present the functional position of regional languages in the media space, as well as to study and predict the development of the functional potential of regional languages through the mass media. The paper presents the results of the survey carried out to understand the social positioning of the role of regional languages in mass media.