SOCIAL IDENTIFICATION OF RISKS IN INFORMATION-TELECOMMUNICATION NETWORK INTERNET: THE COMBINATION OF MODERN TECHNOLOGY AND TRADITIONAL METHODS

The article reveals the features of social diagnostic studies of risks in the virtual space. The characteristics of various modern technologies of search, classification, transformation, analysis and presentation of information contained in the Internet, in relation to the solution of problems of applied sociological research of risks in various spheres of society. Practical examples show the role and place of traditional methods of collecting primary sociological information in the study of phenomena and processes on the Internet using search technologies, research and analytical services. The analysis of the source base on the problem of information search in the Internet and its interpretation in the conditions of «risk society» and «complex society» is made. The article substantiates the ways of more active and effective use of modern Internet search technologies in social risk diagnosis, as well as the adaptation of traditional sociological methods of collection and analysis of primary sociological data for these purposes. Assumptions about the development of sociological diagnostic methods and technologies for the study of risks in the Internet are also presented.