La influencia del rumor en la construcción de la agenda mediática de la provincia de Camagüey, Cuba

This article looks into the influence of rumor on media agenda in Camaguey, Cuba. The rumors that were relevant to the public agenda from November 2013 to April 2014 were identified and analyzed, as well as their role as source of information to the provincial media and the mediations that emerged in the process. Participant and non-participant observation, semi-structured interview and qualitative content analysis served as research techniques. The results evidenced the little importance granted to rumors in the creation of media agenda in the province due to individual, organizational and ideological mediations.