米尔与安德伯格公司董事会主席胡伯廷·安德伯格-鲁德谈话

GfK Marketing Intelligence Review Pub Date : 2011-11-01 DOI:10.2478/gfkmir-2014-0049

H. Diller

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摘要

总部位于瑞士的家族企业Underberg已经成功生产和销售烈酒超过165年。Hubertine Underberg-Ruder博士，董事会第五代总裁，描述了这家中型公司如何在严格监管的烈酒市场中保持负责任和有效的增长，以及他们如何应对全球挑战。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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MIR TALKS TO HUBERTINE UNDERBERG-RUDER, PRESIDENT OF THE BOARD OF DIRECTORS, UNDERBERG AG

Abstract The family-owned Underberg company, headquartered in Switzerland, has successfully produced and marketed spirits for more than 165 years. Dr. Hubertine Underberg-Ruder, fifth generation President of the Board, describes how the mediumsized company keeps growing responsibly and effectively in the heavily regulated spirits market and how they tackle global challenges.

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GfK Marketing Intelligence Review

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审稿时长

18 weeks