内容收费和数字文化转型:《世界报》的敏捷战略

Luis Sangil, F. Pérez-Latre, M. Goyanes
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引用次数: 1

摘要

本文探讨传统报纸的数字文化转型与付费墙的实施之间的关系。其前提是基于风险接受和适应性的组织文化的相关性,以及支付模式的成功与市场条件之间的相关性。本文旨在帮助理解数字化转型阶段的管理决策。西班牙数字市场领先的报纸《世界报》(El Mundo)就是一个研究案例。研究结果表明,内容收费是改变高管数字文化的决定性因素。
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Charge for Content and Digital Culture Transformation: Agility as Strategy at El Mundo
ABSTRACT This article explores the relationship between the transformation of the digital culture of legacy newspapers and the implementation of paywalls. Its premise is the relevance of an organizational culture based on risk adoption and adaptability, as well as the correlation between the success of payment models and market conditions. This article aims to contribute to the understanding of management decisions in the stages of digital transformation. The leading Spanish newspaper in the digital market, El Mundo, serves as a case study. Findings suggest that charging for content is a factor that decisively contributes to changing the digital culture of executives.
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来源期刊
CiteScore
3.10
自引率
5.30%
发文量
12
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