社交网站延续意愿的实证研究

IF 2.4 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE Pacific Asia Journal of the Association for Information Systems Pub Date : 2016-12-01 DOI:10.17705/1PAIS.08404
Tommy K. H. Chan, Christy M. K. Cheung, Na Shi, Matthew K. O. Lee, Zach W. Y. Lee
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引用次数: 10

摘要

社交网站已经引起了学者和实践者的广泛关注。在这项研究中,我们的目的是解释社交网络的延续。具体而言,我们提出并实证检验了社交网站持续使用意愿的研究模型。我们还研究了社交网络特定动机因素和社交网络环境衍生的社会因素对社交网络持续使用意愿的相对影响。基于期望失证理论(EDT),我们的研究模型通过在线调查对204名Facebook用户进行了实证检验。以往的研究大多集中在社交网络的特定动机上,而我们的研究结果表明,来自社交网络环境的社会因素在解释社交网络继续使用意愿方面发挥了主导作用。本研究特别指出,感知临界质量、社会存在和社会规范是决定延续意愿的主要影响因素。我们认为,本研究对社交网络的研究人员和从业者都有重要的贡献。
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An Empirical Examination of Continuance Intention of Social Network Sites
Social network sites (SNSs) have drawn extensive attention among scholars and practitioners. In this study, we aim at explaining the continuance of SNSs. Specifically, we propose and empirically test a research model of continuance intention to use SNSs. We also examine the relative impacts of SNS-specific motivation factors and social factors derived from the SNS environment on continuance intention to use SNSs. Building upon expectation disconfirmation theory (EDT), our research model was empirically tested with 204 Facebook users through an online survey. While prior studies focus mostly on the SNS-specific motivations, our results demonstrated that social factors derived from the SNS environment play a dominant role in explaining the continuance intention to use SNSs. In particular, this study suggested that perceived critical mass, social presence, and social norms are influential and major factors that determine continuance intention. We believe that this study provides significant contributions to both researchers and practitioners in the context of SNSs.
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4.10
自引率
33.30%
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