SCOUTING IN BASKETBALL VERSUS RECRUITMENT IN BUSINESS – SIMILARITIES AND DIFFERENCES

In the past, basketball clubs and businesses collaborated mainly regarding sponsorships, endorsements and marketing activities. Nowadays, however, the two researched domains, are learning and adapting much more from each other. One of the common activities that nowadays plays a significant role in both areas is scouting (sports term) or recruitment (business term). That is why the aim of this paper is to provide an insight into how basketball and business organizations create and use these processes in order to obtain the right people for their teams. The results will show various similarities but also big differences between the two processes.