REGIONAL POLICY AS A COMPONENT OF INFORMATION AND COMMUNICATION INTERACTION OF LOCAL SELF-GOVERNMENT BODIES WITH THE PUBLIC: THE EXPERIENCE OF EU COUNTRIES

The article analyzes the features of EU regional policy, especially in relation to the phenomenon of Euroregions, which is unique for the European Union. Structures, processes, functions, and relationships of information and communication interaction of self-government bodies with the public, based on participation paradigm and ecosystems capabilities are outlined. Conceptually, regional development is presented as a process of resolving local and regional problems and contradictions based on communication and interaction between participants and stakeholders. A number of cases of the EU countries’ good practice regarding the formation and implementation of regional policy within the framework of Cohesion Policy are considered.