使用客户代理的投诉处理培训VR系统

Satoru Fujita, Donghao Wang, K. Ookawara, Junichi Hoshino
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引用次数: 0

摘要

在许多客户服务行业,热情好客的接待对提高客户满意度(CS)很重要。在处理投诉时尤其如此,因为心理压力通常不会在其他地方经历。在传统的培训方法中,例如在职培训(OJT),很难涵盖可能很少发生的各种情况。在本文中,我们提出了一个多模态会话式虚拟现实(VR)培训系统,可以在各种客户服务场景中提供投诉处理培训。索赔情况是使用具有情感声音和手势的3D客户代理再现的。通过虚拟现实训练前后的人际角色扮演,比较投诉处理技巧和心理阻力。用户研究实验表明,通过重复的VR系统训练可以减少心理阻力,从而提高投诉处理技能。
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Complaint Handling Training VR System using Customer Agent
In many customer service industries, a hospitable reception is important to increasing customer satisfaction (CS). This is especially the case when handling complaints, due to psychological pressures not usually experienced elsewhere. In conventional training methods, such as on the job training (OJT), it is difficult to cover the variety of situations that may occur rarely. In this paper, we propose a multimodal conversational Virtual Reality (VR) training system that provides complaint handling training in various customer service scenarios. Claims situations are reproduced using a 3D customer agent with an emotional voice and gestures. Complaint handling skills and psychological resistance are compared through interpersonal role play with and without VR training. User study experiments show that psychological resistance can be reduced through repeat VR system training, leading to improvements in complaint handling skills.
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