Discourse Structure of Conversation in Hone-Krasae

This research aims to analyze the discourse structure in Hone-Krasae by using the ethnography of communication. The authors collected information by selecting 20 officially uploaded videos with 1 million views or more on www.youtube.com from March 1st, 2021 - March 1st, 2022. The authors found that the discourse structure of Hone-Krasae consisted of three parts: greeting and informing the audience and guests about dramatic issues from social media, questioning to find the truth and solve the problem, and ending the program with a short closing speech. The objective of Hone-Krasae is to demonstrate guests’ perspectives to uncover the stories. The linguistic devices and various tones of the host’s language-Kanchai Kamneodploi are the important communicating tool in the show, including asking the same question and expressing his feelings throughout any situation, along with legal basis and his opinions sometimes. Thus, Hone-Krasae is an exciting program to explore its discourse structure with the ethnography of communication.