全场景智能服务中价值协同创造要素研究

Weina Wang , Hong Zhang , Sumeet Gupta
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引用次数: 7

摘要

与普通智能服务相比,全场景智能服务具有高度集成度、协同性和技术外溢性的独特性。然而,传统的服务或商业模式理论不能精确地阐述其社会技术背景性质和价值创造逻辑。为了填补这一知识空白,我们通过使用数据驱动的文本挖掘方法探索价值共同创造元素,初步了解了全场景智能服务中的价值共同创造逻辑。利用潜在狄利克雷分配(Latent Dirichlet Allocation, LDA)对171份关于全场景智能服务的商业报告进行了主题建模分析。研究结果揭示了三个主要集群:价值主张、参与者和连接平台。本研究为进一步开展全场景智能服务的探索性案例研究和定量研究提供了理论框架。本研究也有助于中小企业探索和利用价值共同创造的机会。
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Research on value co-creation elements in full-scene intelligent service

Compared with common intelligent service, full-scene intelligent service has its uniqueness in high integration, synergy, and technological spillover. However, the traditional service or business model theories cannot precisely elaborate its sociotechnical contextual nature and value creation logic. To fill this knowledge gap, we provide initial insights into the value co-creation logic in full-scene intelligent service by exploring the value co-creation elements using a data-driven text mining approach. We analyzed 171 business reports on the full-scene intelligent service by the topic modeling using the Latent Dirichlet Allocation (LDA). The findings reveal three main clusters: value proposition, participants, and connection platform. This study presents a theoretical framework for a further exploratory case study and quantitative research on full-scene intelligent service. This study also helps small and medium-sized enterprises to explore and exploit value co-creation opportunities.

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