An integrative framework for business model innovation in the tourism industry旅游业商业模式创新的综合框架

ABSTRACT These are constantly changing times for the tourism industry. The COVID-19 pandemic and accompanying negative economic effects significantly impacted customer behavior and accelerated the need for companies to innovate. Business model innovation (BMI) is ideal for overcome these challenges by innovating the very core of the firm. However, siloed BMI thinking is insufficient: firms need a more holistic approach. We expand the current understanding of business model innovation by proposing a framework that integrates relevant dimensions (change impulses and business model configurations), context factors (service newness and degree of change or destination characteristics), and the outcomes of BMI initiatives into a comprehensive model for the tourism industry context. With our work, we want to guide future research and expand the currently unbalanced, heterogeneous picture of BMI in service industries.