Exploring the Role of Social Media as a Support Mechanism Among Persons with Diabetes: An Online Ethnographic Study

Diabetes mellitus is one of the most prevalent health problem which India is facing and self management is key component in dealing with it. Self management is considered to be individual‟s competency in handling situations but it is perceived to be more effective if influenced by social support. This study aims to assess the use and benefits of social media among persons with type 2 diabetes in India as a well-being mechanism. The current review article reflects positive impact of usage of social media in managing type 2 diabetes, which also proves the theoretical base of social support and bio psycho-social model in managing long term illness. The results of the study adds to the current literature gap on perceived benefits of social media use in managing diabetes and it can also help health care providers to understand the role of social support which person with diabetes are considering to be important stakeholder in dealing with diabetes.