Impact of COVID-19 on Tourism Industry: Challenges and Opportunities

Purpose –Covid-19 pandemic has created a negative impact on China's national economy and social development, and the tourism industry has been hit particularly hard. This paper analyzes the current situation of tourism development in China during the pandemic, as well as the strategies and approaches adopted for tourism recovery. Design/methodology/approach – Secondary data and in-depth interview were adopted to identify the characteristics of tourism industry and challenges posed by the pandemic on China‘s tourism. Findings – This paper focuses on the diversified and personalized modern tourism and leisure needs of tourists to establish an effective tourism supply system. Originality/value – Bassd on the practical challenges and feasible opportunities, we then discussrelevant strategies and put forward suggestions for future tourism research and practice.