金钱分钟:利用简短的信息视频解决COVID-19大流行造成的经济困难

Christopher Sneed, Ann A. Berry, S. Barnes, Donna D Calhoun, Tracy Hagan, Marci H Hethmon, Karen D Jones, Barbara Metzger
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引用次数: 0

摘要

COVID-19大流行给一些家庭造成了资金短缺。为了帮助财务困难的家庭,同时利用客户新获得的在家时间,田纳西大学推广消费者经济学领导团队开发了一系列名为money Minute的理财视频。这些视频的主要目的是在经济困难时期提供以研究为基础的金融教育。使用Zoom拍摄的每个视频都提供了一个基于研究的信息,一个额外资源的列表,以及一个行动呼吁。事实证明,在大流行期间,该系列视频在向客户提供财务信息方面是有效的,而且这些方法可以被其他人复制或改编。
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Money Minute: Using Short Informational Videos to Address Financial Hardships Caused by the COVID-19 Pandemic
The COVID-19 pandemic has created a money crunch for some families. To help families struggling financially while capitalizing on clients’ newfound at-home time, University of Tennessee Extension consumer economics leadership team developed a series of money management videos called Money Minute. The primary purpose of the videos is to provide research-based financial education during this time of financial hardships. Filmed using Zoom, each video offers a piece of research-based information, a listing of additional resources, and a call to action. The video series has proved to be effective in reaching clientele with financial information in the midst of a pandemic, and the methods can be replicated or adapted by others.
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