利用位置信息进行基于会话的推荐

Ruihong Qiu, Zi Huang, Tong Chen, Hongzhi Yin
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引用次数: 19

摘要

对于目前的电子商务平台来说,准确预测用户对下一项商品的偏好是非常重要的。为了实现这一目标,基于会话的推荐系统被开发出来,它基于最近的用户-项目交互序列,以避免过时的历史记录带来的影响。虽然会话通常可以反映用户当前的偏好,但会话中仍然可能存在用户意图的局部变化。具体来说,在会话的早期位置发生的交互通常表明用户的初始意图,而后期的交互更可能代表最新的意图。这些位置信息在现有的方法中很少被考虑,这限制了它们捕捉不同位置相互作用的重要性的能力。为了充分利用会话中的位置信息,本文建立了一个理论框架,对会话中的位置信息进行了深入的分析。我们正式定义了前向意识和后向意识的性质,以评估位置编码方案在捕获初始意图和最新意图方面的能力。根据我们的分析,现有的位置编码方案一般都是前向感知的,很难表征会话中意图的动态。为了改进基于会话推荐的位置编码方案,提出了一种考虑前向感知和后向感知的双位置编码(DPE)。基于DPE,我们提出了一种新的位置推荐器(PosRec)模型,该模型具有良好的位置感知门控图神经网络模块,可以充分利用位置信息进行基于会话的推荐任务。在Yoochoose和Diginetica两个电子商务基准数据集上进行了大量的实验,实验结果表明,与最先进的基于会话的推荐模型相比,PosRec具有优势。
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Exploiting Positional Information for Session-Based Recommendation
For present e-commerce platforms, it is important to accurately predict users’ preference for a timely next-item recommendation. To achieve this goal, session-based recommender systems are developed, which are based on a sequence of the most recent user-item interactions to avoid the influence raised from outdated historical records. Although a session can usually reflect a user’s current preference, a local shift of the user’s intention within the session may still exist. Specifically, the interactions that take place in the early positions within a session generally indicate the user’s initial intention, while later interactions are more likely to represent the latest intention. Such positional information has been rarely considered in existing methods, which restricts their ability to capture the significance of interactions at different positions. To thoroughly exploit the positional information within a session, a theoretical framework is developed in this paper to provide an in-depth analysis of the positional information. We formally define the properties of forward-awareness and backward-awareness to evaluate the ability of positional encoding schemes in capturing the initial and the latest intention. According to our analysis, existing positional encoding schemes are generally forward-aware only, which can hardly represent the dynamics of the intention in a session. To enhance the positional encoding scheme for the session-based recommendation, a dual positional encoding (DPE) is proposed to account for both forward-awareness and backward-awareness. Based on DPE, we propose a novel Positional Recommender (PosRec) model with a well-designed Position-aware Gated Graph Neural Network module to fully exploit the positional information for session-based recommendation tasks. Extensive experiments are conducted on two e-commerce benchmark datasets, Yoochoose and Diginetica and the experimental results show the superiority of the PosRec by comparing it with the state-of-the-art session-based recommender models.
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