INNOVATIVE START-UP TRAINING PROGRAMME BASED ON GOOGLE APPS

Entrepreneurship is important for every economy as it encourages economic growth, self-employment and the creation of new jobs, as well as the development of innovations, all of which lead to social well-being. Entrepreneurship is a human activity of practical application of knowledge and skills with a high degree of manifestation of individual abilities. To succeed in establishing a new business entity, it is important to carry out specialized innovative start-up training aimed at preparing people who want to become entrepreneurs, including active entrepreneurs, and which is carried out in order to build their knowledge and skills necessary for starting and running a business. The mentioned programme can be implemented in a traditional way, through a software platform for innovative management, as well as through Google apps. This paper discusses the possibility of implementing an innovative start-up programme relying on Google apps, based on the practical realization of one such programme implemented by the authors working with the users of regional innovation start-up centers in Serbia.