对消费者脆弱性的研究领域进行了系统的文献综述

IF 2.1 Q3 BUSINESS South Asian Journal of Business Studies Pub Date : 2022-09-22 DOI:10.4038/jbs.v8i1.73
G. Nishadi, B. Warnakulasooriya, K. Chandralal
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引用次数: 0

摘要

消费者脆弱性是一种现象,用来解释消费者在市场互动中的无能为力。理解消费者在现代市场中面临的不同领域的脆弱性是当前文献中广泛讨论的中心话题。此外,目前大多数关于消费者脆弱性的研究都集中在消费者的人口统计数据上,如收入、年龄、教育程度、少数民族地位和居住地区。然而,该领域缺乏对消费环境中消费者脆弱性的可能原因、受害者和影响的研究。因此,本文进行了系统的文献综述,以填补现有的知识空白,并确定与脆弱性相关的研究领域与特定的消费者群体和原因。基于全面的审查方案,从750篇文章中选择60篇论文,采用混合方法进行审查。此外,主要的研究选择是基于文章;2005-2020年期间发表的,与消费者脆弱性领域相关的,用英文发表的,有3页以上的论文。研究结果揭示了消费者易受伤害的五个方面;即网络消费者脆弱性、电视广告与儿童消费者脆弱性、低识字率与消费者脆弱性、老年消费者脆弱性、多元文化市场中的消费者脆弱性。研究结果表明,在未来的研究中,互联网、社交媒体和电视广告对年轻消费者脆弱性的影响应进行更深入的研究。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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Research areas in consumer vulnerability a systematic literature review
Consumer Vulnerability is a phenomenon used to explain the powerlessness of consumers in marketplace interactions. Comprehension of different areas of vulnerabilities that consumers face in the modern marketplace is a central and broadly discussed topic in current literature. Further, the majority of current studies on Consumer Vulnerability focus on consumer demographics, such as income, age, education, minority status, and area of living. However, the field lacks studies on possible causes, victims, and effects of consumer vulnerability in consumption contexts. Thus, this systematic literature review was conducted to fill the extant knowledge gaps and identify research areas related to vulnerability with specific consumer groups and reasons. Based on a comprehensive review protocol, 60 papers selected from 750 articles, were reviewed using the mixed-method approach. Further, primary study selection was done on the grounds that the articles; were published within the 2005-2020 period, relevant to the field of Consumer Vulnerability, published in English, have more than 3 pages in the paper. The findings of the study revealed five areas of consumer vulnerability; namely, Online Consumer Vulnerability, TV Advertising and Child Consumer Vulnerability, Low literacy and Consumer Vulnerability, Older Consumer Vulnerability, and Consumer Vulnerability in the Multi-cultural marketplace. The results indicated that the impact of the internet, social media, and TV advertising on young consumer vulnerability should be studied in greater depth in future research.
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来源期刊
CiteScore
6.30
自引率
8.30%
发文量
18
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