Online media and broadcasting ethics

Background: The code of ethics, drafted by a group of local and foreign experts, aimed to establish a certain framework where a distinction was made between what should and should not be broadcast in the media. For many years this code of ethics was respected by most of the traditional media in the country, where quality content and ethics had the main weight during the broadcast. Purpose:This study tries to analyze one of the most common problems in the Albanian media, the transmission of unethical content. The study relies on quantitative and qualitative data, researching both the nature of the content being broadcast and the causes leading to its transmission. Method: In the framework of this study, monitoring was conducted in various online media, and also a survey was conducted with 22 surveyors to understand if the public needs these contents and what access they have to them.