Factors that Influence Entrepreneurship Decision Making in Shaping the Characteristics Entrepreneurial of MSMEs among Women in Makassar City

This study aims to test and find out how the influence between relationships of personality factors and contextual element to entrepreneurship decision making through characteristics entrepreneurial. This type of research is a quantitative-qualitative approach (Mixed Methode). The population in the study was the overall micro small and medium enterprises MSMEs which amounted to 8,756 people / businesses. The sample used in this study using probability sampling was obtained by a sample of 382 respondents / businesses while informants amounted to 3 people who were determined using technical purposive sampling that had the capacity as a key informant in accordance with the criteria.The analytical technique used  in hypothesis testing is to use SEM (Structural Equation Modeling) analysis with the help of the AMOS Ver,- program,-. The results of quantitative research and transcripts of the interview process conducted at qualitative stages analyzed descriptively showed that the influence of indirectly personality factors had a significant effect on characteristics entrepreneurial, contextual element had a significant effect on entrepreneurial characteristics. The direct influence of personality factors has a significant effecat on entrepreneurship decisions, contextual element has a significant effect on entrepreneurship decisions and characteristics entrepreneurial have a significant effect on entrepreneurship decisions.