Factores determinantes de la intención de cambio estratégico: el papel de los equipos directivos

The ability of a firm to adapt and respond to the environmental opportunities and threats constitutes a key factor in the search for survival and competitiveness. This paper aims to improve our understanding about which factors have an influence on the decisions to renew the strategy content, by examining the factors that ease or limit change, as well as the facilitator role of the characteristics of the Top Management Teams. Our results show that TMT heterogeneity facilitates the willingness to impulse strategic changes both at the corporate and the competitive level, and that changes in the TMT composition may promote an internal debate and deliberation within the team about the future competitive arguments. In addition, our results point out that the intentionality of strategic change is closely related to how managers perceive and interpret the environmental changes, their level of complacency and satisfaction with the firms’ performance and their commitment with the current strategy.