Socially Responsible Consumption and Marketing in Practice

Internal and External Marketing Nexus and Corporate Social Responsibility: The Case of an airline’s Rescue Mission to Wuhan During COVID19

Pub Date : 1900-01-01 DOI: 10.1007/978-981-16-6433-5_15 P. Dahanayake, C. Perera, C. Hewege

Electric Vehicles as a Means to Sustainable Consumption: Improving Adoption and Perception in India

Pub Date : 1900-01-01 DOI: 10.1007/978-981-16-6433-5_20 A. Khalid, Y. Khuman

ViveChachapoyas.Com: Encouragement of Sustainable and Responsible Consumption of Community Rural Tourism Through Digital Transformation

Pub Date : 1900-01-01 DOI: 10.1007/978-981-16-6433-5_14 Fátima Castillo Botetano, Nestor U. Salcedo