ERPN: Other Product Strategies (Sub-Topic)

Learning by Doing in a Multi-Product Manufacturing Environment: Product Variety, Customizations, and Overlapping Product Generations

Pub Date : 2013-11-01 DOI: 10.3386/W19674 Carolyn D. Egelman, D. Epple, L. Argote, E. Fuchs

Predicting New Product Success with Prediction Markets in Online Communities

Pub Date : 2013-11-01 DOI: 10.1111/radm.12030 Kurt Matzler, Christoph Grabher, J. Huber, J. Fueller

The Influence of Brands Competitive Advantage on the Consumer Loyalty

Pub Date : 2009-09-30 DOI: 10.2139/ssrn.1572821 Rawan Basrawi