British Journal of Marketing Studies

Service Branding and Performance of Insurance Firms in Ekiti State, Nigeria

Pub Date : 2023-03-15 DOI: 10.37745/bjms.2013/vol11n36372 P. O. Ogunode, Samuel Niyi Abereola, T. S. Olowe

E-Marketing Skills Required by Start-up Operators for Effective Management of Small and Medium Scale Enterprises

Pub Date : 2023-03-15 DOI: 10.37745/bjms.2013/vol11n39099 Virginia N. Egbu, N. Azih

Service Quality, Price and Consumer Switching Behaviour in The Nigerian Telecommunication Industry, Moderating Effect of Value Added Services on the Relationship

Pub Date : 2023-03-15 DOI: 10.37745/bjms.2013/vol11n37389 Mohammed Dauda, Babuji Ibrahim Jatau