World conference on media and mass communication

THE SUCCESSFUL APPLICATION OF AUGMENTED REALITY AND ITS IMPACT ON SELF-PRESENCE: AUGMENTED REALITY USAGE IN SNAPCHAT AND ITS IMPACT ON CONSUMERS

Pub Date : 2023-07-21 DOI: 10.17501/24246778.2023.7101 N. Ewis

IN-BETWEEN IDENTITIES: A COMPARATIVE ANALYSIS OF CULTURAL AND ETHNIC IDENTITY REPRESENTATIONS ON YOUTUBE VLOGS BY THE SECOND GENERATION OF VIETNAMESE DIASPORAS IN WESTERN COUNTRIES

Pub Date : 2023-07-21 DOI: 10.17501/24246778.2023.7107 Tht Nguyen

COLLECTIVIST CULTURE AND EMPATHY EVOCATION IN VIETNAMESE ADVERTISING

Pub Date : 2023-07-21 DOI: 10.17501/24246778.2023.7106 Lttx Xuan, Ltm Danh, Ntutumu An, Nlh Nhat