Int. J. Online Mark.

Can Perceived Ease of Use Improve M-Commerce Adoption?: Role of Mobile Network Service Quality

Pub Date : 2022-01-01 DOI: 10.4018/ijom.299394 K. Sharma, Pankaj Madan

Impact of Social Media Marketing Activities on Purchase Intentions via Customer Equity Drivers: An Empirical Case Study on Smartphone Brands

Pub Date : 2022-01-01 DOI: 10.4018/ijom.299402 Radhika Aggarwal, Sanjiv Mittal

A Systematic Analysis of Content Structural Efficiency for Estimating Higher Educational Institution Engagement Over Facebook

Pub Date : 2022-01-01 DOI: 10.4018/ijom.299396 Prakrit Saikia, H. Barman