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Entrepreneurship & Marketing eJournal

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Entrepreneurship & Marketing eJournal

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Entrepreneurship & Marketing eJournal - 最新文献

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Zooming In or Zooming Out: Entrants' Product Portfolios in the Nascent Drone Industry

Pub Date : 2021-10-14 DOI: 10.2139/ssrn.3720370 Anavir Shermon, Mahka Moeen

Pricing Frictions and Platform Remedies: The Case of Airbnb

Pub Date : 2021-10-03 DOI: 10.2139/ssrn.3767103 Yufeng Huang

More Bang for Your Buck: Effective Kol Marketing Campaign in Emerging Short-Video Markets

Pub Date : 2020-07-19 DOI: 10.2139/ssrn.3655819 Xingyu Chen, Li Ji, Ling Jiang, Sentao Miao, Cong Shi
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