Journal of Marketing Strategies

Neuromarketing - Seeing the Unseen: Effect of In-Store Category Artwork, Structures and Packaging on Shopper’s Buying Behaviors in Pakistan

Pub Date : 2022-06-06 DOI: 10.52633/jms.v4i2.201 Faizah Yasir, Mirza Amin ul Haq

Exploring the factors affecting consumer behavior towards the purchase of Nutraceuticals in Pakistan

Pub Date : 2022-05-30 DOI: 10.52633/jms.v4i2.216 Faryal Salman, Hina Mubeen, S. Siddiqui

Perceived Effect of COVID-19 on Increase of Poverty in Pakistan: Empirical Analysis through Opinion of Leading Economists

Pub Date : 2022-05-30 DOI: 10.52633/jms.v4i2.220 Muhammad Faisal Sultan, Humayun Zafar, Shuja Ahmed Mahesar