International Journal of Marketing Semiotics

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International Journal of Marketing Semiotics

ISSN：

ISSN是由8个数字组成的编码，旨在识别各种报纸、专业杂志、画报、期刊，无论其性质或载体版本（纸版及电子版）。

print: 2195-2280

研究领域：

Arts and Humanities-Language and Linguistics

Gold OA文章占比：

Gold OA文章占比是指一个总体中金色OA文章数量占总体文章数量的比重。OA期刊的文章主要通过金色通道（Gold road，也称为Gold OA，即期刊官网）和绿色通道（Green road，或Green OA）实现开放获取。金色通道是开放获取期刊通过自己的官网来实现的，而绿色通道是通过把文章自存档于机构知识库(Institutional Repositories，比如哈佛大学学术库DASH）或学科知识库中来实现。

0.00%

原创研究文献占比：

0.00%

SCI收录类型：

Scopus (CiteScore)

期刊介绍英文：

The International Journal of Marketing Semiotics & Discourse Studies is an open-source academic journal that aims to cover a wide spectrum of interdisciplinary marketing/semiotic/discourse analytic research streams, spanning: – Conceptual approaches and empirical research across the 5 P’s by drawing on different semiotic (post-structuralist, sociosemiotic, Peircean, structuralist, cultural, textual, visual, multimodal) and discourse analytic (CDA, DHA) perspectives. – Consumer cultural theory and research – Cultural experiences, artefacts, practices, spectacles – In virtual, ‘real’, hyperreal environments – In individual or community settings – Methodological frameworks for conducting research into product/service/retail branding, brand identity development, brand equity, packaging design, competitive packaging analysis, new product development, pricing, advertising, IMC development and competitive analysis, consumer behavior (offline and online). – Comparing and contrasting existing marketing research conceptual and methodological frameworks with discourse analytic/semiotic ones. – Cross-disciplinary approaches on marketing research issues that combine discourse analysis and semiotics with perspectives from the social sciences and the humanities, such as anthropology, literary studies, psychoanalysis, anthropology, rhetoric, sociology.

CiteScore：

引用分数（英语：CiteScore，CS）是一种用来反映学术期刊最近发表文章“年平均被引用次数”的衡量指标。该指标由Elsevier于 2016 年 12 月推出，以替代常用的JCR影响因子（由Clarivate计算）。 CiteScore是Scopus中系列期刊指标的一部分，包括 SNIP(源文档标准化影响)，SJR (SClmago杂志排名)，引用文档计数以及引用百分比。

CiteScore	SJR	SNIP	CiteScore排名
0.3	0.104	0.192	学科排名百分位大类：Arts and Humanities 小类：Language and Linguistics 765 / 1088 29% 大类：Social Sciences 小类：Linguistics and Language 860 / 1167 26% 大类：Social Sciences 小类：Communication 458 / 511 10% 大类：Business, Management and Accounting 小类：Marketing 200 / 210 5%

发文信息

出版国家(地区)：

Germany

出版商：

University of Kassel

PubMed链接：

http://www.ncbi.nlm.nih.gov/nlmcatalog?term=2195-2280%5BISSN%5D