Korean Journal of Sport Management

Trends in Academic Research on the Sports Industry with the Application of Artificial Intelligence Technology

Pub Date : 2024-02-29 DOI: 10.31308/kssm.29.1.148 M. Choi, Yun-Ji Jeong, Joon Sung Lee

The impacts of PB/NB product types on perceived consumption values, anticipated regret, and purchase intention: Moderating role of personal involvement

Pub Date : 2024-02-29 DOI: 10.31308/kssm.29.1.1 Jae Hyeok Bae, Jin Namkung, Joon Sung Lee

Exploring Critical Success Factors for Brand Luxuryization of Pilates Center

Pub Date : 2023-06-30 DOI: 10.31308/kssm.28.3.1 Sarang Cho, Sunhee Kim